Wine Cellarage

“The wine business is a fun business – at least it’s supposed to me!”


Lars Neubohn, CEO of Wine Cellarage, has grown from a humble business built on offering wine storage to private collectors, to a robust fine and rare wine shop with an impressive retail location and smart online store.

Enjoying success with their small, yet effective team created a need to find a solution for benefits. As most small businesses do, they went with a PEO for cost effective benefits offerings.

When the novelty of their first PEO wore off, they started to wonder if another PEO would offer more more transparency in what it was costing them and why. They looked to PEO Spectrum to help them navigate the complicated world of PEOs by digesting industry terminology into words they could understand, help them narrow down their overwhelming swathe of choices in the market, and enable them see through the unknowns to making the right choice.


PEO Spectrum got a better understanding of what was frustrating Lars about his current relationship with his existing PEO and pressed in to get to the bottom of what a successful PEO relationship looks like for Wine Cellarage.

Wine Cellarage required a strong suite of benefits, transparency in billing, and easy benefits management for this growing company. To make the business of employing people as uncomplicated as possible is what Lars was looking for. PEO Spectrum got to work right away on what the top PEOs for Wine Cellarage would be, based on their time with Lars.


According to Lars, PEO Spectrum delivered their choices to Wine Cellarage with the utmost professionalism and speed, while keeping their process for PEO selection as transparent as possible so Wine Cellarage knew exactly what it would cost to have a given PEO and why. With no upfront costs, there was no risk in letting PEO Spectrum help him make this very important choice.

Wine Cellarage’s new PEO provides excellent benefits offerings while providing Lars with a bill that is broken out to keep him informed of exactly how his HR budget is being spent. He also enjoys their online benefits management tool that allows him to stay on top of all things benefits while he stays ahead of his bustling wine business. Wine Cellarage is now back to enjoying the fun aspects of wine procurement without worrying about benefits costs.

Wine Cellarage


Type of Firm: fine wine retailer

Location: Bronx, NY

Employee size: 11-50

Years in business: 15 years

Service: PEO cost comparison

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